The Lab is run by Vinci Advisory, a sole trader based in Victoria, Australia. We are the data controller for the information you give us when you join. You can reach us at toby@vinciadvisory.com.au.
When you create an account and use The Lab, we collect:
Toby sees everything in your account. Other members see what you post publicly in the member area, your display name and your business name if you have set one. Other members do not see your email address, your payment details or your private account settings.
We rely on a small set of trusted providers to run The Lab:
These providers only process data on our behalf, under their own privacy terms. We do not sell your personal information to anyone.
We use a small number of first-party cookies to keep you signed in and remember your session. We do not run advertising cookies or third party trackers. You can clear cookies in your browser at any time. Signing out will clear your session.
Our providers are based in Australia, the United States and the European Union. By using The Lab you understand that your data may be processed outside Australia. We only use providers that offer reasonable security and privacy protections.
We keep your account data for as long as you are a member, and for a reasonable period after you cancel in case you want to rejoin. Payment records are kept for 7 years to meet Australian tax law. Posts you have made inside The Lab stay visible to other members unless you ask us to remove them.
You can:
Email toby@vinciadvisory.com.au and we will act on your request within a reasonable time. If you are in the EU or UK, you have rights under the GDPR including the right to object and the right to lodge a complaint with your local data protection authority. If you are in Australia, you have rights under the Privacy Act 1988 and can complain to the Office of the Australian Information Commissioner at oaic.gov.au.
We take reasonable steps to protect your data, including encrypted connections, hashed passwords and access control. No system is perfect. If something goes wrong we will tell affected members as quickly as we can and work with our providers to fix it.
The Lab is for business owners. It is not aimed at anyone under 16 and we do not knowingly collect data from children. If you believe a child has created an account, email us and we will remove it.
If we make a material change to this policy we will let members know by email or inside The Lab before it takes effect. The date at the bottom of this page will always show when it was last updated.
For any privacy question, email toby@vinciadvisory.com.au.
Last updated 28 October 2026.